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Actionable does not just stop there.
When it comes to curating content that aims to be actionable, a common mistake is to saturate your audience with dry call to action words. But the truth of the matter is, content marketing holds more value than what we initially see, as it is a full spectrum of avenues for us, digital marketers, to explore and capture.
Here are our top 11 tips to help you be more seamless in creating content that is actionable:
1. Create Content that is Mobile Friendly
According to the article on social media users from backlinko.com, individuals are reported to use a mobile device or tablet when surfing on social media and that makes up to 98.68% of them worldwide. While the remaining 1.32% are reported to view their socials on a desktop.
Needless to say, creating content that is mobile friendly does not only claim itself as practical but also vital in today’s ever growing digital age.
2. Keep it Short, Concise and Straight to the Point
No one likes to read a lengthy post as one’s attention span is short. A few articles and blogs about this have been published and one of them comes from Muck Rack, a PR software company. In one of their blogs it stated that mobile users have an attention span of 1.7 seconds towards the content presented to them on a given platform. The article also mentions that the younger audience tend to have a shorter attention span on social media.
Ultimately, this is the new reality that digital marketers and business owners need to face when it boils down to creating a content strategy.
3. Know your Audience
As previously established, social media users have a short attention span and therefore having a thorough understanding of who your audience is and knowing what their concerns are, are all crucial when curating your content because you want to give them the guidance and answers for them to do or implement. You want to create content that is informative and helpful, as well as actionable.
Which leads us to…
4. Create Content that is Evergreen
But what is Evergreen Content? In simple terms, it is content that continues to stay relevant because it provides useful information that does not become outdated as the days and months go by. Hence, it is considered to be sustainable and highly valuable.
You may have already stumbled upon them as they are presented as: FAQ’s, “How To” guides, Glossaries, Case Studies and informative blogs.
One of the many good examples that live by providing evergreen content is Insightly. This CRM software company utilizes blogs as a means of answering their customers’ questions on how to use their products as well as providing related informative topics and advices on customer relationship management and business in general. The company has taken into account that the software is mainly catered for small to medium businesses to use and captured the opportunity to maximize the value of blogs.
You may find their informative blogs here.
6. Post Your Content on Different Channels
There is nothing wrong with posting one type of content for all social media channels. Let’s face it, creating content can be time consuming and tedious.
Digital marketing agency Single Grain has shed some light in two of their blogs of using the Content Sprout Method. This method highlights the opportunity for your audience to absorb information in different ways.
But…
8. Understand Which Content Works Best for Which Platform
It is a given that not all types of content will fit the dimensions, aesthetic and overall use of all social media platforms. Each social media channel is created to lean towards a single fit. Some will be more visual centric whereas other are routed to be appealing for videos.
Take for instance Twitter and LinkedIn. Both channels are great landscapes for promoting your content but both vary differently. Twitter has a limit on your character count, so it’s great for quick catchy headlines. As for LinkedIn, you can go a little longer with your character count but is your target audience in LinkedIn?
7. Share your Content on Other Social Media Platforms
Promoting your content on other social platforms is a great way to inform your audience of your post. Take into consideration that your audience may not always be aware of your existence and what your brand has been up to lately, as thousands of people go online and post everywhere. So it is a standard to advertise your content for the sole purpose of showcasing your target audience of what you want them to know about your brand.
5. Allow Easy Sharing Options
Now it’s time to consider how your audience can share your content supposing they have stumbled upon your post.
Curating your platform or content to be shareable especially if it’s a blog post, would be one of the best additives to give your audience that push to promote your content. This also makes your brand look strong and credible.
Take note, your content has to be likeable for it to be shareable.
9. Engage with your Audience
Engaging with your audience does not end with answering their queries, you have to build a connection and retain this connection. You can ask them questions and direct them to answer in the comments section or you can even ask them to share your post if the connection is great.
This gives you the chance to develop real human connection instead of AI responding with a generic answer.
10. Develop Great CTA Words or Phrases
CTA, short for Call to Action, is in summary, words or phrases that will direct your audience to choose the action you want them to do. Take for instance, asking them to: share your post, like a video, subscribe for newsletters, or even purchase your product or service on the spot. CTA’s can present themselves as buttons or words/phrases that have links attached to them.
At this point, CTA’s are one of the pivotal elements in marketing and to know more about the how’s and why’s of CTA’s, here’s a thorough blog from Adspresso by Hootsuite.
11. Check in With What’s Trending
It may be true that not all trends online can be applied in your content marketing strategies for producing actionable content, just like how all platforms don’t always cater to your content and vice versa.
But staying up to date with the latest trends can help you decide which ones to jump in and implement in your content strategies. You can even tweak these trends to fit your plans just so that it does not become too awashed with the trends.
Conclusion
In the end, you need to find out what works best for your brand and your audience, then you want to check if these ideas will align with your content marketing game plan.
Try testing which works and which doesn’t and let us know all about it in the comments.
For more blogs: https://blog.aleph-technologies.com/
As a company comprised of individuals who have seen the vast number of improvements the Agile mindset can bring, It has become our resolute mission to bring Agile practices to every workplace the world over.
