Monthly Archive: November, 2020

November 26, 2020

5 Skills every scrum master must have

By: Zooni But What is SCRUM? SCRUM is an agile framework for developing, delivering, and maintaining complex products. It is an iterative method that takes anywhere from 2 weeks to 1 month to complete the project. The work is usually split among a small team of 8 to 10 people working on a project together within timeboxed iterations called ‘sprints’....

General

November 26, 2020

How to Run an Facebook Ads Campaign

More than 1 million small to big organizations are utilizing Facebook Ads to advance its services and 52% of that sum are focusing on locales outside their nation. Facebook right presently uses current advancements for following customer direct and their scrutinizing inclinations to show them plugs considering their inclinations and web examining history. This guarantees your advancement may have appeared...

Digital Marketing

November 25, 2020

How to radically change your career path!

In India “Eight in 10 employees are dissatisfied with their jobs” according to an article published by economictimes.indiatimes.com which surveyed over 1,100 working professionals. For the lucky two in 10 that are satisfied, all the power to you! However, for the rest of you, worry not for there is a solution! If you haven’t heard of it, let me be...

Digital Marketing

November 25, 2020

Why Choose a Career in Digital Marketing?

Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialisation for its popularity in the world of the Internet. Here are the...

Digital Marketing

November 24, 2020

Why SEO is important ?

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements. In a...

Digital Marketing

November 24, 2020

Google Analytics

by Apoorva Arora What is Google Analytics? It’s a tool provided by Google that tracks websites, blogs, and social networks. One of the best feature about this tool is that creates customized reports for your website. It shows number of people visited your site, how much time they spent on your website, how they landed on your website and pages...

Digital Marketing

November 24, 2020

Google Keen vs Pinterest

by Apoorva Arora What is Google Keen? Google Keen, it’s a curation tool permitting users to gather not only content from around the web, but also text and images, and saving them to their keens, Google’s version of a board. From its appearance ,Google Keen looks like a stripped-down version of Pinterest. The main difference is it is intended as...

Digital Marketing/General

November 23, 2020

Reasons Why Digital Marketing is Important

Changes in the Economic Scenario post-Covid Although the commercial activity in the physical world is considerably affected, the internet and e-commerce have gained momentum since March 2020.   The digital world is evolving -new prospects and digital marketing trends are now the mantras to survive in the market. According to Statistic, people are spending 44% more time on social media...

Digital Marketing

November 20, 2020

Virtual events

Introduction During this pandemic it has become impossible to hold events face to face. However, it doesn’t mean people have stop holding events. Since, everyone is moving from traditional to digital media, a huge change has been brought in, in the field of marketing over a short period of time. Marketers have chosen to promote their products and services online....

Digital Marketing

November 20, 2020

What does creating backlinks mean in Digital marketing?

A backlink is any “incoming” or “inbound” link to your website.  This means that anytime someone links from their website to your website, they have created a “backlink.”  Backlinks are an important part of search engine optimization, which is why we create entire link building campaigns that are focused on increasing the number and quality of incoming “backlinks” to your website. Backlink...

Digital Marketing