Category: General

How are Brands Adapting to Covid-19

Since the outbreak of Covid-19, several businesses have had to reconsider their strategies to stay ahead in a corona-virus world. With the increase in Covid-19 cases, the world economy has fallen rapidly and if this continues how will businesses survive? Why pivot fast with strong data-driven techniques and strategies that will engage customers with your brand? In […]

A Quick Guide To: Understanding Social Media Marketing

A short overview to grasp social media marketing within minutes. What is Social Media Marketing? At face value, we can identify that social media marketing (also known as SMM), involves the use of social media platforms to market a product or service. But of course, it is more than just that. Investopedia defines social media […]

A Quick Guide To: Creating Your Social Media Content Strategy

With social media on the rise, it’s time to adapt to the digital landscape. 1. Identify and Set Goals This first step will be quite a lengthy read as this is the core pillar of your content strategy. You need to start off by establishing S.M.A.R.T. objectives in place. This will not only guide you […]

11 Easy Actionable Content Marketing Tips

‘Buy Here! Register Now! Actionable does not just stop there. When it comes to curating content that aims to be actionable, a common mistake is to saturate your audience with dry call to action words. But the truth of the matter is, content marketing holds more value than what we initially see, as it is […]

Back To Top