Digital Marketing Plan for Bakery

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In 2021 every business needs an online presence. If your business is not active on social media, you are missing out on a large customer base.  According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. After the impact of Covid-19, the use of social media has been increased dramatically. Online presence helps customers to access their favorite food brands even when they work from home.

When you are busy baking you may not have enough time for marketing and promotion, but it is a very important task if you really want to grow your business and expand your customer base.  

In this article you will find step-by-step guidance for brands looking to get started on the digital world, by setting up a website, developing an online strategy, and growing their social media.

  • Create a Website for your business

A standard website will provide your bakery business with great online visibility, which helps the customers to find it easily. Having a website is an effective marketing technique and it helps to grow your brand’s credibility.

Building a website is not a hustle anymore. Here are few hosting providers that help to create websites without any coding knowledge

  • WordPress
  • GoDaddy
  • Host papa
  • Search Engine Optimization

The web is a huge database where your customers dive into for anything. Optimizing your website can increase the visibility of your business. If you fail to optimize properly search engines will not understand what your website is and how to rank it on the search lists according to customers search criteria

Popular SEO Keywords for Bakeries

Bakery Near MeLocal Cake BakeriesBirthday Cake Bakeries
Local Bakeries NearbyCake Bakeries NearbyTop Cake Bakeries
Nearby Cake BakeriesLocal Wedding Cake BakeriesWell Known Bakeries
Bakery Near My LocationBirthday Cake Bakery Near MeBakery Shops Near Me
Bakery Birthday CakesLocal Bakery CakesBakery Wedding Cakes
Wedding Cake BakeryCustom Cake BakeryLocal Bakery Shops
Best Bakery ShopsBest Cake BakerySpecialty Cake Bakery
Bakery Custom CakesBakery Specialty CakesBest Wedding Cake Bakery
Best Birthday Cake BakeryNearest Bakery ShopCake Shop Bakery
Bakery and Cake ShopNearest Bakery StoreNearest Cake Bakery
  • Create Social Media Accounts

Social Media Marketing has turned into an inevitable part of the marketing strategy for the bakery business. Maintaining active profiles on most popular social media platforms such as Facebook, Instagram, Pinterest helps customers to find the latest products and offers offered by your business.  Profiles should be updated and provide all the necessary information regarding the business such as your location, business hours and contact details.

  • Facebook – Setting up a Facebook account and posting creative and engaging content can help you to get people to like and share the posts.
  • Instagram – Instagram is one of the trending social media platforms which helps to promote your brand. The more followers you get on your profile it can lead to potential customers.
  • YouTube – Posting videos of baking and products can increase brand awareness and helps to promote your brand.

Creating engaging posts and stories will create an online presence and helps in creating potential customers. Interact with your audience and ask for their suggestions on social media. This will help to increase your business loyalty among people. 

  • List on Google and Yelp

Google’s listing is the first thing that people come across when they search for bakeries. Listing your business in Google helps customers to find your business easily. Google reviews are very important to increase sales as people rely on positive reviews before deciding to buy your products. Yelp and Yellow pages are other leading business search tools widely used.

  • Integrate with Delivery Partners

Integrating your business with the local delivery partners helps the customers to get items delivered to their doorstep. This can increase your sales and better customer service. 

Some of the best delivery partners are 

  • Uber Eats
  • SkipTheDishes                              
  • Doordash
  • PumpkinKart
  • JustEat          
  • Paid Advertisement

Paid advertisement is an effective way of marketing if you want to really target more potential customers to your business. Running paid social media campaigns are expensive but it can be controlled according to your budget. 

  • Facebook Marketing
  • Instagram Ads
  • YouTube Ads

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