What is Digital Marketing Strategy?
Digital marketing strategy refers to a master plan for achieving a long-term goal or objective. It involves a series of actions that use online marketing channels such as owned, paid, and earned media. A digital marketing action plan permits you to build and launch your online marketing strategy with success.
What are the most effective digital marketing strategies?
1.SEO-Search engine optimization is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about being at top of the organic search and helping your customers find out about your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms.
2.SEM-Search Engine Marketing is the practice where marketers use paid advertisements that appear on search engine results pages (or SERPs). Advertisers pay for the keywords that users might enter when looking for certain products or services on Google, It’s a chance for the advertiser to showcase their ads alongside results for those search queries.
3.Local Search Marketing– Local search marketing includes putting your business on the map in local searches when customers are searching for a business like yours.
4.Content Marketing–Content marketing is a strategy where businesses focus on generating valuable, relevant, and consistent content to attract and retain audience.
5.Email Marketing– Email marketing focuses on retaining existing customers, as well as gaining new ones. It’s a brilliant way for building brand awareness, keeping your company top-of-mind, and encouraging customers to make purchases from your company.
6.Social Media Marketing– Social media marketing focuses on building brand awareness and increasing conversions. A social media marketing involves promoting your business via social media platforms such as Facebook, Twitter, Instagram etc.
7.Influencer Marketing– Influencer marketing involves endorsements and product mentions from influencers–individuals who have gained the trust of millions of people over the years through their work.
8.Efficient Website-Make sure your website is working perfectly and has all the features that a website should have such as home page, contact number, location of your business, products and services along with their prices.
Identify your USP(unique selling point).Then focus on how you can provide your products and services to customer using the above strategies. Emphasize on benefits, fulfill customer’s real needs, and understand what makes them tick. Using analytics, analyse your business and see where you can improve.