by Apoorva Arora
What is Google Analytics?
It’s a tool provided by Google that tracks websites, blogs, and social networks. One of the best feature about this tool is that creates customized reports for your website. It shows number of people visited your site, how much time they spent on your website, how they landed on your website and pages visited by the audience.
How does Google Analytics work?
Step 1: Data Collection
Step 2: Processing of Data
After the collection of data, Google Analytics begins the data processing to transform the raw data into useful data that gives you insights about your website. Processing data requires each of the data sections to be analysed separately, meaning attributes are divided.
Step 3: Settings
In this raw data is processed and stored into a database. Remember once the data is processed you can no longer modify it. At this stage you can control the data that appears in the Analytics profiles.
Step 4: Generating Reports as mentioned above it creates customized reports for you. Each report is created on the basis of field comparisons.
Some important metrics in Analytics
1.Time spent on your website
2.How did your audience land on your page
3.Taste and Preferences
Setting Objectives in Google Analytics
Google analytics allows you to set objectives from checking the time spent on your website to much more specific information such as the number of pages visited, the number of visits or the number of users that have clicked on any of the elements shown on the page.
Thus, it is possible to combine Analytics with other Google tools where visits and traffic are counted and can be mixed and complemented with Google Analytics. This is why it makes Analytics a complete tool since it is compatible with the rest of Google’s tools.