Google Analytics

Share on Socialmedia
It’s a tool provided by Google that tracks websites, blogs, and social networks. One of the best feature about this tool is that creates customized reports for your website. It shows number of people visited your site, how much time they spent on your website, how they landed on your website and pages visited by the audience.

by Apoorva Arora

What is Google Analytics?

It’s a tool provided by Google that tracks websites, blogs, and social networks. One of the best feature about this tool is that creates customized reports for your website. It shows number of people visited your site, how much time they spent on your website, how they landed on your website and pages visited by the audience.

How does Google Analytics work?

Step 1: Data Collection

By using a JavaScript code, google analytics collects information from websites. This helps in recording a visit each time a user views a page with the Google Analytics code. While using applications for mobile devices, it is important to add additional an code to each activity that you want to get tracked.

Step 2: Processing of Data

After the collection of data, Google Analytics begins the data processing to transform the raw data into useful data that gives you insights about your website. Processing data requires each of the data sections to be  analysed separately, meaning attributes are divided.

Step 3: Settings

In this raw data is processed and stored into a database. Remember once the data is processed you can no longer modify it. At this stage you can control the data that appears in the Analytics profiles.

Step 4: Generating Reports as mentioned above it creates customized reports for you. Each report is created on the basis of field comparisons.

Some important metrics in Analytics

1.Time spent on your website

2.How did your audience land on your page

3.Taste and Preferences

Setting Objectives in Google Analytics

Google analytics allows you to set objectives from checking the time spent on your website to much more specific information such as the number of pages visited, the number of visits or the number of users that have clicked on any of the elements shown on the page.

Conclusion

Thus, it is possible to combine Analytics with other Google tools where visits and traffic are counted and can be mixed and complemented with Google Analytics. This is why it makes Analytics a complete tool since it is compatible with the rest of Google’s tools.

Hana Hasegawa

Share