Google Keen vs Pinterest

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by Apoorva Arora

Google Keen, it’s a curation tool permitting users to gather not only content from around the web, but also text and images, and saving them to their keens, Google’s version of a board.

What is Google Keen?

Google Keen, it’s a curation tool permitting users to gather not only content from around the web, but also text and images, and saving them to their keens, Google’s version of a board.

From its appearance ,Google Keen looks like a stripped-down version of Pinterest. The main difference is it is intended as a tool for users to curate only the content that suits their interests.

Rather than using search history from around the web to populate its suggested content, as Pinterest does, it makes use of machine learning that puts emphases only on what a user explores and saves on Keen.

Difference between Google Keen and Pinterest

There are a lot of areas where Google Keen and Pinterest look similar. Saving and sharing content, creating and customizing keens, and finding out new content is almost similar to the way Pinterest’s pins and boards are set up. But there are some fundamental differences between the two..

Pinning vs. Curating

One can say Pinning on Pinterest and curating content on Keen is same. On Keen, the content saved to your keens are called gems.

One can say Pinning on Pinterest and curating content on Keen is same. On Keen, the content saved to your keens are called gems.

Pinterest, permits you to pin content from different websites, and then divide it onto boards. Within the boards, you can check more refined content suggestions, and you can organize your current pins into smaller boards that make up into a larger board category.

The key thing here, though, is that everything you pin comes from other websites.

On Google Keen, you can add much more than web content to your gems. You can also save text, links, and images, much like you would do in Evernote or another note-taking app.

Just like Pinterest and their boards, you can organize your content within your keens into sections. But you won’t automatically see suggested content in your keen unless you navigate to the Explore tab.

While Pinterest makes it very easy to get lost in endless content suggestions, Keen very deliberately makes it more work to discover content. That way, you’re spending time curating only what is truly important and productive for the user.

Conclusion

Keen is a platform that is brand new with fewer users at the moment. Not many people know about it.Machine learning and curated content could help you hyper-target your audience in ways that other platforms like Pinterest just don’t permit you to do.

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Hana Hasegawa

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