Google is the most famous search engine service by an American
company established in 1998. Along with other search engine services
such as Yahoo and Bing, Google is people number 1 choice. It has
evolved as new features have been announced, and one of the products
is Google My Business.
Google My Business is a free tool that allows the business
community to promote their businesses to the optimum level. It is to help
you to gain more customers and boosting your business. By creating a
business profile and website with Google My Business, you can interact
with the customers, get reviews to improvise your business, and manage
your business well.
THE BENEFITS OF USING GMB
- It is zero cost.
GMB is a hundred percent free with no limitation and no hidden
charges. Whether your business is a start-up or small, you still can use
this service with no worry.
- Generate leads
GMB helps to generate leads, especially to the local targets or tourists.
Google recommends the customers to reach out to you based on your
GMB website. So, it is important to update your GMB website, make your
business information clear and gives the best services to gain positive
reviews. The more positive reviews you get, the easier Google could help
generate the lead.
- Amazing features as Social Media
Besides just fills in the information, there are some features that you
can use as your new “Social Media”. There is a feature of Google Posts
where you can post short notices or promotions, company news,
upcoming events, or even blog posts. You can also observe your GMB
website’s insights. Four perspectives highlight the insights are direct,
discovery, and branded. The direct perspective is the search of your
business name or brand. The discovery is the search for a category,
product, or service, while the branded is the search for a brand related to your business.