Licensed Digital Marketing Master™

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What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.

Become a Licensed Digital Marketing Master in Digital Marketing™.

What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.Comprehensive 3 months of Live Training

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

WHAT WILL I LEARN?

  • Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow
  • Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
  • Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising
  • Create compelling digital display campaigns
  • Capture, segment and manage subscribers for fruitful email marketing campaigns
  • Discover what works by measuring and optimizing social media campaigns. Then discover what works even better
  • Leverage mobile marketing for a precision micro-targeting edge
  • Create a cohesive digital marketing strategy for your business
  • Take over the world

WHO IS DIGITAL MARKETING PRO FOR?

  • Traditional marketers and marketing executives who want to play a bigger, sharper game
  • Marketing managers and senior management
  • IT managers
  • Small business owners who may or may not want to stay small
  • Career changers
  • Entrepreneurs who want to be more entrepreneurial
  • Graduates with no plans to wait around
  • Whoever needs to create and apply a digital marketing strategy for their organization
  • Anyone in marketing or business who wants to show the world what they can do

INTRODUCTION TO DIGITAL MARKETING

What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital Marketing

  • Inbound and Outbound Strategies
  • Digital Media Examples
  • Traditional vs. Digital Marketing
  • Principles of DMI’s 3i Methodology
  • Digital Channels

Developing Objectives

  • SMART Objectives

Digital Research

  • Audience Research
  • Social Listening Platforms
  • Social Listening and Audience

Connecting with the Customer

  • The Buyer’s Journey
  • Five Marketing Functions
  • 360 Digital Marketing Campaign
  • Marketing Functions and Buyer Journey Stages
  • Digital Marketing Concepts, Principles

Cultural Research

  • Competitive Research Platforms and Tools
  • Industry Trend Research
  • Digital Research

CONTENT MARKETING

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.

Content Marketing Concepts and Strategy

  • Benets of Content Marketing
  • Qualities of Effective Content
  • Types of Content
  • Content Alignment with the Buyer’s Journey
  • Community Management
  • Content Marketing Strategy

Content Marketing Concepts and Strategy

  • Social Listening
  • Competitor Content Analysis
  • Content Audit

Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems

Developing a Content Marketing Plan

  • Content Marketing Goals
  • Content/Business Goal Alignment
  • Customer Personas
  • Content Topics
  • Content Calendar
  • Content Management Systems

Creating and Curating Content

  • Content Stakeholders
  • Content Types and Formats
  • Content Tools
  • Content Creation and Curation
  • Content Creation Best Practice
  • Brand Components
  • Content Personalization

SOCIAL MEDIA MARKETING

It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital Marketing

  • Benets of Social Media Marketing
  • Social Media Marketer Responsibilities
  • The Buyer’s Journey Stages
  • Inuential Social Media Platforms
  • Key Terminology

Growing and Engaging an Audience

  • Community Techniques and Best Practices
  • Content Sharing Best Practices
  • Sharing Stories Best Practices
  • Video Content Best Practices
  • Hashtag Usage Best Practices
  • Twitter Content Best Practices
  • LinkedIn Content Best Practices
  • Instagram Content Best Practices
  • Snapchat Content Best Practices

Setting up a Social Media Experience for a Business

  • Best Social Media Account Practices
  • Facebook for a Business
  • Twitter for a Business
  • LinkedIn for a Business
  • Instagram for a Business
  • Snapchat for a Business

Creating and Optimizing Social Media Campaigns

  • Campaign Set-up
  • Facebook and Instagram Business Manager
  • Twitter Ads Manager
  • LinkedIn Campaign Manager
  • Snapchat Ad Manager

Developing Data-Driven Audience and Campaign Insights

  • Campaign Tools Analysis
  • Facebook Tools and Analytics
  • Twitter Tools and Analytics
  • LinkedIn Tools and Analytics
  • Instagram Tools and Analytics
  • Snapchat Analytics and Campaigns

PAID SEARCH (PPC) USING GOOGLE ADS

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid Search

  • Paid vs. Organic Search
  • Customer Use of Search Engines
  • Paid Search Benets
  • Elements of Paid Search Campaigns

Paid Search Campaign Creation with Google

  • Google Ads Manager Account vs. Child Account
  • Google Ads Best Practice
  • Google Ads Account Elements
  • Paid Search and SEO Keyword Research
  • Google Ads and Paid Search Campaigns

Search Campaign Management

  • Advertising Budget Management
  • Google Ads Bidding
  • Google Ads Bid Simulator Tool
  • Optimize Paid Search Campaigns
  • Google Ads Editor

Paid Search Campaign Measurement

  • Paid Search KPIs
  • Conversion Tracking
  • Success Metrics
  • Google Analytics Measurement
  • Google Analytics and Search Console Reporting

DISPLAY AND VIDEO ADVERTISING

YouTube. Because we have eyes to see. Learn how to set up, manage, analyze and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising

  • Key Concepts, Benets and Value
  • Key Advertising Platforms
  • Advertising Buying Mechanisms
  • Strategy Objectives

Creating and Managing a YouTube Channel

  • Google Ads Manager Account vs. Child Account
  • Google Ads Best Practice
  • Google Ads Account Elements
  • Paid Search and SEO Keyword Research
  • Google Ads and Paid Search Campaigns

Measurement and Optimization

  • Key Display Campaign Metrics
  • Video Campaign Metrics
  • Performance Analysis of Display Campaigns
  • Performance Analysis of Video Campaigns
  • Impact Performance Analysis
  • Campaign Optimization

Creating Display and Video Campaigns

  • Google Ads Display Ad Campaign
  • Responsive and Non-responsive Ads
  • YouTube Channel and Google Ads Linking
  • Standard Video Ad Campaigns
  • YouTube Ads

Targeting Display and Video Campaigns

  • Targeting Types
  • Audience Targeting
  • Contextual Targeting
  • Advanced Google Ads Features
  • Congure Ad Exclusions
  • Remarketing Options
  • Bidding Strategy

Google Display Network and Video Ad Formats

  • Google Display Network Campaign Types
  • Ad Formats and Sizes

EMAIL MARKETING

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but do it right so that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.

Email Marketing Fundamentals

  • Key Concepts
  • Inbound Email Marketing
  • Legislation and Regulations
  • Key Strategy Principles
  • Email Service Providers
  • Contact Databases

Email Design

  • Email Writing and Design
  • The Buyer’s Journey Alignment
  • Subject Lines
  • Copy Essentials
  • Design Best Practices
  • Call-to-Actions (CTAs)
  • Image Best Practices

Creating an Effective Email Campaign

  • Email Campaign Creation
  • Delivery Factors
  • Delivery and Placement Challenges
  • Campaign Management Best Practices

Connecting with the Customer

  • Test Components
  • A/B Testing
  • Key Campaign Measurement Metrics
  • Optimize Open and Click Through Rates
  • Mobile Optimization
  • Bounce Rates and Unsubscribes Marketing Automation
  • Benets of Automation Tools
  • Key Process Building Blocks

WEBSITE OPTIMIZATION

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.

krish E

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