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January 4, 2021

SEO & SEM Master III™

How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more Learning Goals How to make SEO work for your brand through good user experiences and...

SEARCH ENGINE OPTIMIZATION (SEO)

January 4, 2021

A Quick Guide To: Understanding Social Media Marketing

A short overview to grasp social media marketing within minutes. What is Social Media Marketing? At face value, we can identify that social media marketing (also known as SMM), involves the use of social media platforms to market a product or service. But of course, it is more than just that. Investopedia defines social media marketing as, “a way to...

Digital Marketing/General

January 4, 2021

A Quick Guide To: Creating Your Social Media Content Strategy

With social media on the rise, it’s time to adapt to the digital landscape. 1. Identify and Set Goals This first step will be quite a lengthy read as this is the core pillar of your content strategy. You need to start off by establishing S.M.A.R.T. objectives in place. This will not only guide you later on, but it will...

CONTENT MARKETING/General

December 29, 2020

11 Easy Actionable Content Marketing Tips

‘Buy Here! Register Now! Actionable does not just stop there. When it comes to curating content that aims to be actionable, a common mistake is to saturate your audience with dry call to action words. But the truth of the matter is, content marketing holds more value than what we initially see, as it is a full spectrum of avenues...

CONTENT MARKETING/General

December 29, 2020

How to select Right Digital Marketing Model

Take a cosumer at practically any buyer industry and you’ll perceive how changes in advanced innovation are on a very basic level modifying the way that shoppers draw in with brands previously, during, and after a buy. Buyers today hope to peruse, research, request input, assess, and push the “purchase” button at their own speed, and at that point and...

Digital Marketing

December 28, 2020

Overview of Advanced Content Marketing Master

When you’ve got the basics of content marketing down, but you need to expand your skill set with creating content for the digital world, this course is for you. This covers e-mail, blogs, videos, and more, with the end goal of making your brand recognizable through consistent, identiable content. Learning Goals Learn in depth rules and practices for e-mail campaigns...

CONTENT MARKETING

December 22, 2020

Search Engine Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. What goes into SEO? To understand the true meaning of SEO, let’s break that definition down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because...

SEARCH ENGINE OPTIMIZATION (SEO)

December 21, 2020

What is a Digital Strategy?

The creation of a digital strategy is the starting point to determinate action, choices, investments and future scenarios. Digital strategy has become an expansive term, and it’s getting to be more and more of a priority in the minds of executives. It’s also become an increasingly popular topic in the news. Digital strategy isn’t about a totally different method of...

Digital Marketing

December 18, 2020

What is ‘Digital Branding’?

As a specialist and brand organizer, I discover the utilization of the term ‘advanced marking’ inquisitive. Do we utilize the term ‘television marketing’ or ‘radio marketing’? Digital marketing has arisen as a specialism throughout the most recent decade with its inceptions established in direct promoting. The expansion in the quantity of individual gadgets and their utilization implies brand advertisers have...

Branding

December 17, 2020

Importance of content in Digital Marketing

Content is the method of introducing your data to the crowd as text, video, and pictures. It is both intuitive and correspondence. At the primary spot, it gives clients motivation to offer an incentive to a site. The default setting after you purchase a space name won’t do any useful for a business, if the site is only a stopped...

Digital Marketing