SEO & SEM Master II™
Understanding SEO & SEM is important, but how do you utilize it effectively to ensure your efforts and budget are in the right place? This sub-course teaches how to use SEO & SEM to its full potential and how to harvest and use their relevant analytical data.
Learning Goals
- How to use SEO & SEM properly to achieve best results. How to harvest and utilize analytical data gathered from SEO & SEM campaigns
Target Audience
- Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
- Data analysts who need to learn SEO & SEM and how to use data gleaned from it.
WUtilizing SEO & SEM
Knowing SEO & SEM and utilizing SEO & SEM effectively are two entirely different things to master. Here you’ll learn how to use it to its full potential and garner the best returns possible.
How to use it
- Benets of Social Media Marketing
- Social Media Marketer Responsibilities
- The Buyer’s Journey Stages
- Social Media Platforms
- Key Terminology
Best Practices
- Hashtag Usage Best Practices
- Twitter Content Best Practices
Advertising your website with SEO & SEM
- Instagram for a Business
- Snapchat for a Business
- Instagram Content Best Practices
- Snapchat Content Best Practices
Understanding SEO & SEM Data
With SEO & SEM, a major component of them are the analytics gleaned from their usage. It may seem intimidating at rst, but in this chapter, you’ll have learned the ins-and-outs of the data and how to use it to your advantage.
Finding data
- Paid and Organic Search
- Key SEO Components
- Search Engine Introduction
- Common Search Query Types
- SERP (Search Engine Results Pages)
Using the data
- Keyword Research Benets
- Short and Long Tail Keywords
- Conduct Keyword Research
- Convert Keywords into SEO Content
