SEO & SEM Master III™

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How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more

Learning Goals

  • How to make SEO work for your brand through good user experiences and enticing content.
  • How to adapt your existing marketing methods to SEO & SEM for greater reach and best results.

Target Audience

  • Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
  • Data analysts who need to learn SEO & SEM and how to use data gleaned from it.

Making SEO Work for Your Brand

Making SEO t your brand, your websites, and your products can be difficult at rst. This chapter aims to teach you how you can make SEO work for you and your brand, as well as adapting it for your websites and the more technical aspects.

Fundamentals of SEO & How it Spreads

  • Paid vs. Organic Search
  • Customer Use of Search Engines
  • Paid Search Benets
  • Elements of Paid Search Campaigns

Paid Search Campaign Measurement

  • Paid Search KPIs
  • Conversion Tracking
  • Success Metrics

Adapting Marketing Methods to SEO & SEM/h3>How can you adapt your existing marketing methods and strategies to t SEO & SEM? How can your older methods be worked to t into this new and opportunity-lled marketing venue? This chapter will teach you how, and how it’s not so difficult after all.

Using your existing methods

  • Key Concepts, Benets and Value
  • Key Advertising Platforms
  • Advertising Buying Mechanisms
  • Strategy Objectives

Rules for Adapting What You Need

  • YouTube Channel Setup
  • Video Best Practices
  • Content Management Best Practices
  • YouTube Analytics and Reporting
DETAILS
WHO SHOULD ATTEND
  • Marketers unfamiliar with SEO & SEM who need to create and cultivate a wider audience
  • Data analysts who need to learn SEO & SEM and how to use data gleaned from it.

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