Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialisation for its popularity in the world of the Internet. Here are the top reasons why you should choose a career in Digital Marketing:
- Diverse Job Opportunities
Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. You can also explore both full-time and freelance opportunities in this field with high-paying packages that range around 6 Lakhs to 18 Lakhs per annum and even higher with more experience.
- An Ever-evolving Industry
Digital Marketing as a field is always growing and evolving with new domains to discover as more and more social media platforms surface and even more content and marketing tools and technologies are innovated. You can further switch careers, for instance, if you have gained enough experience in content marketing and SEO, you can further move towards learning social media marketing and brand marketing and more!
- Immense Learning Scope
As it is an ever-growing specialisation, you can avail the scope of learning and mastering its key aspects such as SEO, Social Media Marketing, Content Marketing, Copywriting, eCommerce Marketing and what not. The digital marketing jobs are dynamic, versatile and skill-oriented and the more you learn, the more you can climb up your career ladder!
- Start on your Own
Careers in Digital Marketing are also full of freelancing opportunities, which you can avail to work at your timings and enjoy the flexible work environment. Once you have started mastering its different aspects, you can further begin on your own and avail networking opportunities to take clients as a freelance Digital Marketer or start your own agency which doesn’t require much investment.
- Stay in Touch with New Trends
Digital Marketers are always aware of the new tech and content trends around the world and capture the right opportunities to invest their knowledge towards bringing better reach, audience and revenues. Thus, pursuing a career in Digital Marketing, you will be always updated with the new trends and learn to find the right timings to avail the best!
Majorly, Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time, i.e. the Internet. With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in digital marketing is likely to be involved in multiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
- Marketing Automation
- Brand Management
- Web Designing and Web Development
- Social Media Marketing
- Content Curation and Content Management
- Marketing Strategy
- Editing and Copywriting
- Data Analytics
- SEO (Search Engine Optimisation)
- SEM (Search Engine Marketing)
- Email Marketing
- Mobile Marketing
- Interactive Technology (such as ML, AI etc)
Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing, it is advisable to get training in two to three of the above mentioned areas.